Testimonials: The Love Hate Relationship

You have a command of the service or product you provide in the marketplace. Your customers are familiar with it and are loyal and ready to share how well it works for them. Are you reluctant to request testimonials from them? Are you satisfied with the system you use to request them or assemble them for future customers to see? You’re in good company. Capturing good testimonials can test our mettle and make us question the effort. But, there’s no questioning the value of a sincere, well-captured testimony. In our next segment, we’ll look at a few simple steps required to get mileage out of this marketing tool.